5 Steps to Building an Expert Software Development Team


It’s no secret that every business stands on its people. This reliance is based not only on how dedicated and professional they are but also on how effectively they are managed.


Building a software engineering team for a new project may be a frustrating task, especially to those who have no experience in this area.


Being a large software development vendor whose success significantly depends on effective team management, Intersog offers a step-by-step guide on how to structure your IT department so it will deliver paramount results. The guide also answers a few frequently asked questions, such as:


  •  How big should my team be?
  •  What specialists do I need for a project?
  •  How do I assign the roles correctly?


All of the tips are time and experience proven. We hope they’ll be helpful for your business and development goals. So… it’s reading time!

Step 1: Decide on the size of your crew


Intuitively, it may seem that the rule “the more the better” suits every case perfectly, but the reality is not that straightforward. It is true that two developers will do the job faster than one, but ten developers will never outperform five.

Why? The reasons are as follows:


  • Blurring of responsibility

The bigger the group is, the lesser is the personal responsibility; it becomes more difficult to assess the contribution of each team member. Feeling that their job is less likely to be rewarded employees feel less engaged and are more exposed to tempting ideas such as, “Eventually someone will have to do this job. Let it not be me!”


  • Too much communication

Yeah, we all know those teams who spend more time conferencing than actually working. The major problem with large groups is not in the number of its members but in the connections they have to maintain, simply to prevent the process from becoming a disaster. The strength of the chain is in the weakest link. And when there are too many links it is only a matter of time before one of them fails, causing holdbacks and fierce arguments.


  • Stress

A lot of distraction, accompanied by the feeling that the job is meaningless, is a highly combustible mixture. This volatile situation is bound to burn out your employees before they even get their first paycheck. Unhappy workers are not the best performers.


All the factors above, being combined eminently, lead to the well-known Rigelmann effect. It shows the decrease of individual responsibility with the growth of the group. The effect is also called “Social loafing” which we believe describes it the best.


So, to prevent your business from turning into a wicked blend of torture and charity you might consider using the “two-pizza rule” introduced by Jeff Bezos. It says that if you can’t feed your team with two pizzas it’s too large. Taking into account people’s varying appetites it’s better to clarify that the optimal team size is 5-7 members.


But what do you do if your team is much, much bigger? This is what step 2 is all about!

Step 2: Split your team into smaller groups

Many technology powerhouses such as Uber, Facebook, or Google run teams of hundreds of people and still manage to make them work like a Swiss clock.

What they do is restructure this crowd into comfortable smaller teams.

That helps a lot, but you still need to consider that increasing the total number of teams also makes it more difficult to coordinate their cooperation. You may need to hire another specialist to streamline the communication. Otherwise, you’re at risk of creating a situation where two teams are hammering at the same task.

Step 3: Select the optimal team structure

To reach the ultimate team performance, every team member should understand his duties and scope of work.

Generally, there are two ways to organize your team using methods adopted by most companies.

  • One Universal Team

This team structure is rather popular among startups and small businesses that can afford only one team for a project. It usually includes all areas of expertise from engineers to designers and testers. This approach allows you to keep communication easy and avoid many issues associated with bigger teams. This structure also gives you more room to experiment with approaches. Agile, Lean Scrum, Waterfall, and Feature-driven development – all work well with small teams. As well, it becomes easier to shift between them when needed.

  • Goal-Driven Squads

For bigger companies it’s almost impossible to keep all processes up and running within one large team.  In that case, companies prefer to divide their team into smaller goal-focused squads, commonly called chapters. Each chapter includes all the specialists in a certain area (e.g. designers) while these specialists may be assigned to separate projects.


Here’s a quick comparison of these two set-ups:

One Universal Team Goal-Driven Squads
Company type Startups and small businesses Large companies
Project type Small and rather simple projects Complex projects that demand working on several tasks at the same time
Pros Easy to manage

Plain structure

Straightforward communication

Each group understands its responsibilities

Ability to accomplish different tasks simultaneously

Cons Sometimes the barrier between team member responsibilities is rather blurred Harder to manage

Higher risk of communication issues

Yet, the team will never be independent and effective if you don’t build it and assign roles correctly. Our next tip is just about that!

Step 4: Choose the right specialists for your team

As we’ve said before, splitting your team into smaller groups may be the right choice… but only when done the right way. Putting 5-6 random people together may be good for team-building but not for building a good team.
Take care to keep your crews balanced. In other words, make sure they include all the experts needed for successful completion of the task.

Most commonly a team includes:

  • 1 PM
  • 1 UI/UX Designer
  • 2-4 Software Developers (depending on your project these may be Front-End/Mobile or Back-End developers)
  • 1 Tester

Of course, this list may vary depending on your needs and project specifics.

Step 5: Assign the roles

There is a huge difference between being called a “team” and actually being a team. To turn a group of people into a perpetual coding mobile you might think about assigning some special roles.

Here are a few of the most commonly used:

Team Lead

First of all, a Team Lead is not a Project Manager. While a PM usually cares about the overall process running smoothly, the Team Lead ensures that the team is cohesive and all the resources are available. The Team Lead is also not the best coder (he can be but it’s not a must). It should be the person who is able to care about the team’s needs – a coach to some extent.

Chief Architect

This role is crucial for large teams with a branched structure. The Architect ensures that everyone has a common understanding of the product’s vision and architecture as well as coordinates the communication between teams.

Product Owner

This person ensures that the team builds the right product. He’s responsible for planning and prioritizing. In other words, he plays the role of a bridge between the team, stakeholders, and customers.

There are plenty of other roles that can help you bring your team to the next level. Describing all of them will require another article. In most cases, the roles stated above are more than enough.

Sum up: There’s always room for step 6, 7 and so on…

An important thing to understand is that when all the teams are loaded, your work doesn’t end. To ensure the perfect productivity you always need to stay involved in the process. Here are a few other factors you should pay attention to as a manager:

  •  Inner climate

A psychological conformity of your team members is as important as their expertise. Pay attention to how your workers treat each other. Solve conflicts as soon as possible, encourage cooperation and do your best to inspire your staff to outperforming themselves.

  •  Ever-changing circumstances

Every business poses its own requirements on the development process. For example, the situation may require you to shuffle your teams or change the management approach. Don’t be afraid to implement such changes.

  •  Individual goals and interests

Try to assign employees to the projects that match their interests. You’ll be surprised at how productive, engaged, and proactive people may be.

About the Author:

Intersog.com delivers high-performance software engineering and agile team staffing solutions that help businesses be more successful tomorrow.

Go Florida SEO – the New Digital Marketing Behavioral SEO Agency helping Small Businesses Win Big

Go Florida SEO, a digital results agency is the newest digital opportunity of its kind. Focused on behavioral SEO a new concept behind search engine marketing, the agency is making leaps with this new way of digital strategy. While many digital agencies typically offer search engine optimization (SEO) as a go-to product, Go Florida SEO is revolutionizing the new search ability behind behavioral intent. Instead of focusing on the old way of doing things their agency has created the unique ability to build digital search strategy on customer intent, psychology, and behavioral customer flow.


Go Florida SEO was founded by people who had careers in the old world of digital advertising. They gathered their extensive knowledge and results-based marketing and created Go Florida SEO. This new digital agency isn’t just redefining marketing, they’re also making it more cost effective than ever before. The goal is to give businesses a behavioral based marketing strategy at a cost-effective price!


What makes Go Florida SEO outstanding is the commitment to the ‘new era digital marketing’ – a whole new team that is behavioral centric. With the help of new reporting Go Florida SEO has given their clients the insider knowledge to learn more on how their consumer’s interact with online media. The behavioral agency harnesses all the latest digital advantages that are changing the game in digital advertising.


Go Florida SEO makes the combination of SEO and behavioral based SEO extremely powerful for business that need results. Technology advancements like Connected TV, SEO, and lead based digital strategies are used by the behavioral agency to change the way digital marketing is done. Go Florida SEO is setting a standard of digital marketing that’s indeed captivating.


For more information, please visit https://gofloridaseo.com/




EMAIL: joey@gofloridaseo.com

Malique Wilson and the Changing Tale of Syracuse, NY Youths

Syracuse is one of the many cities in the United State of New York with an approximated population of 142,749; one of which is Malique Wilson. Based on a recent economic ranking, Syracuse is one of the poorest cities in America and among those with the highest reported cases of gun violence; among Malique Wilson’s age group especially. Against these background odds stands a unique character, Malique Wilson, whose unflinching determination to succeed as a top athletes in the United States had lifted him beyond the violence around him. While relating the motivation behind his continued determination to succeed, Malique Wilson says “my collegiate goals and aspirations are to compete at an elite level as an athlete and to academically improve as a student”.

Malique Wilson is an 18 years old junior at Corcoran High School in Syracuse,Ny. He is an athlete of the1989 George O’Scanlon founded Down Under Sport. Having represented the Syracuse city school district and the city of Syracuse itself, Malique Wilson had also represented the New York state and the United States at the Down Under Sports game in Queensland, Australia. Malique had competed down under for individual honors and a team championship title. He set a new record while there and has won 1st place in the 100mHH. Malique however look forward to joining his outstanding Down Under Bowl contemporaries like Jake “The Snake” Plummer (Denver Broncos), Ahman Green (Green Bay Packers), Rob Morris (Indianapolis Colts), Dave Dixon (Minnesota Vikings), and Jesse Williams (Seattle Seahawks).

Malique is currently in the Inter baccalaureate curriculum. He has a dream to run in the Olympics in the near future. He currently set his mind to run in the New Balance Championship of 2020. Malique is among the few Syracuse youths with the positive mindset to live beyond their obstacle in a bid to change the existing negative narratives for which their community is known for. Malique can be contacted through his media link leaphurdleswithmalique@gmail.com.

World’s top most Trading company Digitance Global Network Ltd (DGN) started online investment plan.

London- United Kingdom:  World famous trading company DGN launched its own investment trading platform. DGN is a ground breaking new platform that uses investors funds for trading in Forex,Commodity,Crypto and Stocks. They are  providing complete transparency and accountability across the trading process. They offer the chance to build trust and confidence via greater transparency.


About DGN

DGN Limited is a quite young and promising trading investment company which is registered in the United Kingdom. Throughout many years of their  experts have worked in leading companies trading on Forex, commodity, crypto and stock market. However, in early 2012 they have decided to establish their own personal action team. Fruitful interaction and the pursuit of further growth have pushed them to the legalization of their investment activity in United Kingdom and beyond. Their  Corporate Headquarters is located here: Capital Office,152-160, City Road , Kemp House, London, UNITED KINGDOM. They are opened for visitors and partners during regular working hours. Their team would be happy to meet you to tell you about the principles of their trading activities in more details and to answer any of your questions. Creating a traders team and official registration opened more opportunities for the company. Now investors from around the world can learn about the features of their highly profitable trade, as well as market profit.

Goal to Achieve

Many investors who are interested in maintaining and increasing their capital, participate in trading on the Forex exchange, concluding transactions in person or transferring money to the trust management of more experienced traders. Their company employs only professional traders, programmers, analysts, economists and financial experts with experience of at least nine years in the field of online trading. The company’s success is achieved through accurate calculation, prediction and the ability to choose the right strategy. In addition, success is achieved through continuous improvement of business strategies and the adoption of innovative solutions in the Forex market. Their goal is everyone multiply their investment amount with safe and secure.

About the project

Their main project to open innovative advanced trading platform around the world. Now they are started investment plan in 14 country. In future expand to worldwide. Their main objective is to generate the maximum possible profit using various trading tools, is tireless analytical work, highly qualified specialists of different profiles: traders, analysts, experts on the global economy, managers, developers, programmers etc. well-coordinated work of the whole team of employees, based on the interaction and responsiveness to the slightest changes in market conditions, is key to the overall success of our company.

Company Vision
DGN Limited has made every effort to offer you the best conditions for cooperation and to become a leader in the global asset management market. They are willing to work for a long time, so they invite all investors who are interested in stable returns. By investing with them, you will be able to increase your starting capital and get a regular income. They have everything to be successful! You have the opportunity right now to join us and make a profitable investment. Change your life today! Business begins with registration!

Media Contact
Company Name: Digitance Global Network
Contact Person: Frank Johnson
Email: support@dgnworld.com

Country: London, United Kingdom
Website: www.dgnworld.com

Diatom Nutrients Improves Many People’s Health-Quality with Diatom Rx

“Diatom Nutrients creates a product for treating many health problems. It has many health benefits for improving people’s health quality.”


Diatom Nutrients has a health supplement product in their line of product that’s sold at their website. The product is called Diatom Rx. This is this company’s first product ever launched. The product has many benefits for health, especially for today’s condition, where pollutant, free radical and even wave exposure from the technology device become one of the harmful substances for human.


Diatom Rx itself is also called Fermented Wheat Germ Extract. The extraction here means to acquire one of the most important substances that can bring big benefits to one’s health. It’s called “2, 6-Dimenthoxybenzoquinone”. This substance is one of the most powerful natural anti-bacterial. Thus, it protects its user from the disease or illness that is caused by the bacteria.


Flavonoids are also added into the Diatom Rx as the part of the formula that produces better and much more effective result from this product. Flavonoids are also well-known as one of the best antioxidants. Antioxidant itself is a substance that can protect the human body from free radicals. Free radical is the substance that was created by the pollution and if this substance enters the human body, it has a chance to mutate healthy cells. The result is it becomes the cause of cancer or tumor occurrence.


Therefore, the combination of “2, 6-Dimenthoxybenzoquinone” and Flavonoids create a good formula to fight against harmful substances that can attack the human body. These two has the ability to protect the healthy cells from changing into a tumor cell. It also said that this product can reduce the side effects of chemotherapy, which is very useful for anyone who has a problem with it.


The two important substances in Diatom Rx have the ability to protect the human body from cancer. And, it also can ease the side effects of chemotherapy, which is usually used for treating a cancer patient. From cancer perspective itself, it can be used for the healthy person for protecting them from cancer, as well as the cancer patient that has been going through the chemotherapy treatment.


Fermented Wheat Germ Extract or FWGE from Diatom Nutrients is indeed one of the most innovative health supplement products available today. With its ability to give many and varying health benefits, it could become the solution for many health problems today.


About Diatom Nutrients

Diatom Nutrients is a company that focuses on creating a product that can help people to improve their health. Consisting of a team of experts and researchers, Diatom Nutrients always keep trying to find the solution for a health problem.


For Media Inquiries

Diatom Nutrients LLC

Natalia Panfilova

Head of Marketing

Website: DiatomNutrients.com

Crowd Funding for Commercial Production of Chilli Lime Black Garlic Hot Sauce to Heal Stroke and Mental Health

Paul Hangan; founder of Premium Australian Chilli Lime Black Garlic, is looking to upscale his product from bench top to factory production capacity with a $150,000 donation sourcing. The donation will be committed to the commercial production and sale of Chilli Lime Black Garlic Hot Sauce. This will not only provide relief to the financial challenges with which Hangan had confronted since a severe Haemorrhagic Stroke in 2017 got him wheelchair bound, but also serve as a highly modified stroke diet therapy. Speaking about the Chilli Lime Black Garlic Hot Sauce therapy, Paul Hangan said “if humanity smile on me and make this project a reality, chilli lime hot sauce will not only aid mental hot recovery; it will also donate a percentage of its profits to an organisation in charge of stroke and mental health issues”.

Prior to his 2017 experience, Hangan had proved his innovative capability in bringing out the uniqueness in food ingredients by winning 1st Prize in a 2015 Nationwide Chill Foods Competition for his Himalayan Chilli Salt Blend. Based on years of personal experimentation and consumption, the Chilli Lime Black Garlic Hot Sauce had been certified as a tasty nutritious diet for weight loss, reduction of blood pressure and inflammation, clearing up congestion, enhancing eye health, reducing risk of cancer, reduction of ache and pain, and also helping against stress and depression. Made of 100% Australian ingredients, the Chilli Lime Black Garlic Hot Sauce sale will help complement the effort of the Australian struggling farmers with a reasonable percentage of profit realised on every bottle sale committed to stroke recovery and mental health programs.

That ability is a superior motivation which adversity can never subdue, is a personal conviction Hangan hold so dear; and a few donations from you all is all he need to make this dream a reality. No amount is too small to make this dream of a $150,000 commercial production fund sourcing for Chilli Lime Black Garlic Hot Sauce a reality and every donation of above $75 comes with a complementary bottle of Hot Sauce and a genuine personal thank you note from Hangan himself. For further information on this go-fund-me project and to donate a token, kindly visit https://www.gofundme.com/f/Strokerecoverypauls&rcid=r01-156275129935-eca469cc847e416b&pc=ot_co_campmgmt_m.